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Our Endearing Culture

Our culture and core values are part of our company's identity. It is what sets us apart. With our vision to be the preferred Asian hospitality brand, our aim is to deliver experiences that exceed guests' expectations. It is our belief to constantly pursue perfection in whatever we do and to stay true to who we are, a Thai hospitality group.

Vision

Proud of our Thai heritage, uniquely delivering gracious hospitality to the world.

Mission

Empowering our people to exceed expectations. Always

Values

Care, Commit, Can do!

Our Core Values

Show Care

Our Service is warm and passionate. It comes from the heart and is spontaneous. We focus on the guests' needs and expectations. We go the extra mile to deliver an experience beyond expectation.

Give Respect

We are respectful to our guests and extend to them. The common courtesy which is expected of us.

Be Sincere

We are honest and genuine in our efforts to deliver the best service. We deliver what we promise. We smile, thank you and offer help from our heart.

Act Modestly

We show humility in our relationship with our guests and will not place ourselves above our guests in our dealing with them.