Dusit Thani Kyoto

Director of Marketing

May 13, 2024
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Job Description

PRIMARY RESPONSIBILITIES:

• Oversees all domestic and international media relations and outreach functions including: developing, planning and strategic oversight of domestic and international public relations to promote the hotel.
• Develops PR strategy for the hotel and implements ongoing, focused media and community relations programs, keeping the hotel’s positioning and brand top of mind.
• Provides leadership and supervision in public relation operations and monitors press outreach, media events, media calls, collateral, crisis communications support and press material development.
• Creates newsworthy promotions and story ideas to include F&B, spa, family, leisure, weddings, group and other topics that are relevant to the hotel.
• Promotes promotions or events.
• Maintains strong media relations with local and regional journalists and pitches hotel efforts. Keeps abreast of consumer and trade media interests in order to better capitalize on opportunities for publicity.
• Responds and serves as a primary spokesperson for media inquiries.
• Reviews and supervises media releases, marketing collaterals, as well as social media and web content produced by staff, agencies and contractors. Manages distribution of media releases.
• Develops and maintains hotel’s media materials and website.
• Creates media personalities within the hotel’s staff – i.e. GM, chefs, concierge, etc. to generate positive exposure for the hotel. Trains staff as needed to appear on camera or be interviewed.
• Stays current on destination promotional efforts, and hosts journalists at the hotel when appropriate.
• Develops relationships with organizations and businesses within key markets that support and enhance PR efforts.
• Liaises with onsite contacts about media visits and requests.
• Manages all media enquiries, press visits and onsite productions.
• Monitors all forms of media (TV, radio, online, social media and print), reports on media mentions and shares best media coverage.
• Becomes an advocate of the company by nurturing relationships with key influencers in the community to maximize reach of local PR.
• Provides communications counsel to senior management, helping to enhance the hotel’s success by applying proactive and reactive communications strategy, including crisis communications.
• Responsible for media relations in the event of a crisis at the hotel. Prepares and keeps crisis plan current.
• Promotes positive relations with guests and employees.
• Attends designated trade shows whenever required to promote the hotel’s image.
• Produces a monthly report on a timely basis for the general manager and corporate office.
• Appraises the performance of Communication personnel in managerial level periodically according to Human Resources’ policy and initiates appropriate corrective measures to improve deficiencies.
• Manages the department to ensure sufficiency of manpower in accordance to volume of business.
• Develops and maintains departmental budget.
• Works closely with Marketing and Operations teams to provide strategic counsel and input.
• Acts as Manager on Duty or assigns appropriate executives to be on duty when required.
• Performs other duties as assigned by the Director of Sales & Marketing.

REPORTING LINE & COMMUNICATION

• Reports to Director of Sales & Marketing.
• Liaises with prestigious travel consumers and corporate travel and meeting planners, hotel guests, advertising agencies, trade magazine representatives, bloggers, media representatives and community leaders.

OTHERS

• Continuous learning through own IDP.
• Any other duties as may be assigned by the superior.

ACCOUNTABILITIES

• Represents Dusit’s brand and its values at all times. We will establish relationships and foremost and we will deliver an exceptional guest experience and promote Thai graciousness.

COMPANY’S CULTURE

• Communicate and fully embracing the Company’s culture (our Vision, our Mission and our Values), leads by example and cascade to all your subordinates. – “Proud to belong and to contribute”

CONFIDENTIALITY

• Ensure confidentiality and secure storage of all intellectual property and data bases, both hard copy and electronic. Adhere to Dust Internet and E-mail policy. Ensure Hotel, Customer and Staff information or transactions are kept confidential during or after employment with the company.

JOB REQUIREMENTS

• Minimum education of Bachelor’s degree in Public Relations, Mass Communications or relevant discipline.
• At least 7 years of public relations (PR) or communication experience with a proven track record in a fast-paced environment. Hotel industry experience a strong plus.
• Possess the ability to establish strong media and social connections.
• Ability to integrate PR programs to support marketing goals and programs; able to perform within an integrated team environment.
• Excellent written and verbal communication skills.